“The reason people don't make transformations is not because they don't know what to do.

It is because of who they believe they are, and that belief being incongruent with the actions needed to be taken to achieve their desired result.”

-Andee Scarantino

Transformational Mindset Coaching— What is it?

Transformational Mindset Coaching is a type of coaching that incorporates traditional informational coaching with the coaching of the unconscious mind.

It is for you if you feel utterly stuck, and you just can’t budge in one or many areas of your life, despite trying everything.

I’m sure I don’t need to tell you that someone giving you a “checklist of shit to do” usually doesn’t work. You go in gung ho, guns a-blazin’ but then in about ten days, it seems the resistance overpowers and incapacitates your ability to get over the hump.

You might even find yourself caught in the same thought loop for years, if not decades, bumping into the same mental roadblocks over and over.

This is because the unconscious mind controls 90% - 95% of your life.

The unconscious mind holds data that you wouldn’t even know is in there. That data determines the course of our life, whether or not we are conscious of it. (Most of the time, we aren’t.)

Also, we have a barrier between the conscious and unconscious mind called “critical faculty.”

When someone gives you a suggestion of “stuff to do” or an “action to take,” if that suggestion is incongruent with a belief system in the subconscious mind, OR if there is a fear-based program running without your awareness, you will outright reject any suggestions given to you by anyone.

Your nervous system will probably dose you a generous helping of anxiety as well, JUST TO MAKE SURE you don’t make a different choice.

The problem is, you might not even know this is happening! (I didn’t.)

Your perceived identity is also a part of that.

Here is a great example of how unconscious beliefs and perceived identity keep people stuck; in this case, overweight.

I had a business meeting once with a colleague who has a coaching program for weight loss. He said to me "It's simple, you just need to create a calorie deficit."

Except it's not that simple. People have layers and layers of identity attached to their eating behaviors. Their subconscious beliefs keep them from taking that suggestion.

Macro systems like the government have influenced the standard American diet since we were children with incorrect or incomplete nutritional information.

Then, money-making systems influenced the resulting overweight Americans to do random shit to their bodies in accordance with self-hate, not self-love. (Think ridiculous diet culture, etc.)

There are actually grown-ass women to this day who try to meet the caloric needs of toddlers because of those systems.

Because the aforementioned systems oppress women, the women begin to rebel against them.

Call it good ol' American sovereignty. They reject the systems with the mindset “We will not be oppressed! AT ANY COST!”

Except there is a cost. These women end up rebelling against things that we're naturally meant to do, things that are good for us, like moving our bodies or eating nutrient-dense food. They rebel against that because of the strong undercurrent of subconscious beliefs.

Have you ever been the person so PUT OFF by exercise because it feels like punishment? You might be one of these people.

If someone has a subconscious belief that health is not for them, they will not align themselves with health.

We do not have free will. We just think we do.

BUT THE GOOD NEWS IS you can explore these beliefs in detail when you have someone to hold a mirror and help you REWIRE WHAT LIES UNDER THE SURFACE.

That is what we do in transformational coaching.

Another basic example of societal factors influencing human behavior and identity: drinking alcohol

First, here’s some data about alcohol:

-Linked to at least 7 cancers and a whole host of other diseases -Consuming alcohol- any alcohol, disrupts every process, system, and organ of the body
-Disrupts sleep
-Fuels anxiety
-Impedes Detoxification
-Causes weight gain or interferes with weight loss
-Causes facial redness and broken capilaries
-fucks up your brain
-messes with blood sugar balance -disrupts endocrine (hormone) function -causes premature aging
-Destroys Microbiome

Source: Holly Whitaker - Quit Like a Woman (pp 31-36)

When I introduce this raw data to a person, verbatim, they usually ignore me and zone out.

(You might have even resisted reading this paragraph.)

WHY?

Because OUR SUBCONSCIOUS MINDS OFTEN BELIEVE ALCOHOL IS POSITIVE, and EVERYTHING IN SOCIETY HAS SOLIDIFIED THAT BELIEF. (A great read to back this up: This Naked Mind by Annie Grace)

So, when this data about the harmfulness of alcohol is introduced, it :: boinks :: right off the critical faculty between the conscious and unconscious mind and is completely, outright, ignored.

Also, overuse of alcohol is often a SYMPTOM of a problem, not a problem itself.

The way to see the actual issue is to put the behavior on pause, but many people refuse to get that far because of the perceived shame associated with not doing the behavior.

Alcohol is the only drug in Western Society we have to justify not using…

Essentially, your subconscious mind is feeding you lines that you’re rejecting something positive and good for you. It’s a multi-layered process that is completely neurological.

There’s actually nothing wrong with you… at all.

Who you believe you are is who shows up in the world…

If you do not believe you are the human you want to be, you won’t become that person.

It’s often due to a “not enough,” “not worthy,” or “not capable,” story, but you can be comforted by knowing that self-hate is a result of mental rehearsal.

If you feel stuck in your life, your job, your relationship, or in a habit you want to break, that’s not because you have made any irreversible errors that forever deem you a failure. You simply have some well-trodden neural pathways, and you’re likely living in a time other than now, thus unable to see the path forward as it presents today.

It's strongly believed that your brain's plasticity begins solidifying past age 25.

I've seen quite a few sources for this including my favorite, Dr. Joe Dispenza, but really I speak from personal experience. THINGS WERE MUCH HARDER after age 25. I watched so much of myself and my life become habituated, not only with my behaviors but also my personality.

How did I make changes?

Full disclosure, first, I had the glorious benefit of a rock bottom moment when I was 32 that allowed the world to, if only for less than a second, become blurred and then refocused. I saw in that moment myself as the pure creator of everything in my life. So, grinding your life into the ground is an option.

You don't have to go through that, though. THERE IS ANOTHER WAY, and that’s transformational coaching.

My coaching involves Identity Work, Mindset Mastery, and Present-Moment Awareness.

We will explore these principles together:

1. Eliminate Limiting Beliefs
2. Renegotiate Your Identity (in a way that feels good and right.)
3. Regulate your NERVOUS SYSTEM
4. Micro-Steps Forward 👣

“What does a coach do, and how do you do it differently?”

GREAT questions:

We all do similar work. We just do it in different ways, with different people.

The work itself allows you to see the things hidden from you because of your own mind. You have all of your answers (as do I, as does everyone,) but because of the years/decades of micro and macro (systemic) programming, you may not have access to that information. (I have a master’s degree in sociology, so I do not ignore facilitating understanding of your systemic programming.)

I am by default a logician, so I tend to work with people who are fiercely intelligent and curious. At first, they usually don’t want a coach at all because they’re steadfast in being amazing in so many areas on their own. They’re witty, sometimes funny, and are destined to change the world. And, they have one or many areas that they secretly can’t budge, and they want to get free of that. (Notice: use of the word “free.”)

I am trained in coaching the unconscious mind. Typically while the conscious mind wants to know the “why” and “logic,” the unconscious mind gives few to no fucks. That’s why you can be smarter than fuck and still stuck. So, we have to coach both of those parts of the mind, simultaneously, but separately. (I call this “the voodoo,” and it’s wild and cool.)

My coaching is also a daily experience—we exchange notes in a Google Doc volley back and forth just about every day. This not only brings your awareness to the present moment but also gets you into practice of hearing your own voice through writing.

All change happens here and now, not in a distant future. My clients learn to stop the “future tripping” and start to see the path/answers revealed to them in real-time. Many of us “miss” information because we psychologically live in a time that isn’t now. We’ve been trained that way, and, like everything, it is undoable.

Also, I’m spiritual! You’d probably never guess by the GTFO language, because shocker— you can be spiritual and keep your personality, even if it is one that swears.

I help my clients get “out of the logic and into the magic.” ✨

Western Society did not teach you the “paradox,” which is that things are both “this” and “that.” I’m a student of non-duality (I study Tibetan Buddhism, Taoism, and Kabbalah) and I love to bring non-duality to the lives of others.

It’s freeing as hell when concepts don’t have to “battle” in your mind.

✨ Client ✨ Testimonials
(swipe or click right)

  • Paige F

    DAY 1. MEMBER/ONE-ON-ONE CLIENT

    “Andee is an incredible human, teacher, space-holder, and coach. It's not an exaggeration to say she changed my life.

    With a combination of tough love, holding space for me to look at my deepest wounds, hard questions, and incredible knowledge Andee taught me things I didn't know I needed to know and had me questioning why no one is teaching these things more widely! Over the course of several months, Andee helped me look at and work through old traumas and old blocks, and become more aware of how the stories I had been telling myself were holding me back. She helped me step into a higher version of myself and I'll be forever grateful for her. Andee will make you laugh and cry, you'll want to curse her and roll your eyes, but her knowledge is there to help you become your best self. 100% recommend."“

  • Jacklin C.

    DAY 1. MEMBER/ONE-ON-ONE CLIENT

    “ Andee was the perfect mindset shift coach for me when I needed one the most in my life. She is the mirror you want and need to see yourself clearer and she is tough enough to hold you accountable to work on your intended personal improvements. I worked with Andee on a one-to-one basis, and I participated in her Day1 group experience (cohort 3). Andee is a true enabler and manages to create a sharing and supportive (group) environment. I have learned so much about myself, I can only recommend.“

  • Frank E.

    ONE-ON-ONE CLIENT

    “ Andee is a special human being. I found her remarkably adept at holding space for me. Yet, she wasn't afraid to step in and challenge me. She models true compassion - a type of love that supports as it pushes and encourages as it questions. Her wealth of knowledge is evident and infectious. Although my time as her client has ended, I'm still hungry to keep learning and growing. Honestly, it's just really hard to put into words how grateful I am for her insights and influence.“

  • Heather S.

    ONE-ON-ONE CLIENT

    “ I found Andee from her podcast and instantly connected with her. Her no sugar coating, yet loving and powerful outlook on life made me think “I need to speak to this woman”.

    After working with Andee I can genuinely say that my mind and soul are forever changed. She has taught me how to engage with my beliefs and my soul on a deeper level. Andee’s coaching has given me the tools I need to work through my anxiety, my relationships, and shown me the path of true self love. There is still work to be done, but without her coaching, it would have been a tougher longer road. I recommend her to anyone, whether you’re going through something or not. She listens and she is there for the person you were, the person you are, and the person you are becoming.“

  • Wendy B.

    Wendy B.

    DAY 1. MEMBER/ONE-ON-ONE CLIENT

    “ Andee is a brilliant writer, observer, teacher and mentor. I met her through a habit forming challenge, called the Whole Life Challenge, in which we both participated and I was heavily drawn to her because of her writing. She is such a good writer! She just pulls you right in. And all of her writing is so on point! I was one of the first people she coached and wow, what a coaching experience! She can be kind, but firm yet always so full of knowledge. And my personal development has accelerated because of being coached by her. When she mentioned that she wanted to start a group coaching program, called Day1, I immediately went for it because of my good experience when she coached me personally. The coaching program lasted for one year and has been really intense. She managed to coach us all, and fuelled us with brilliant insights and great information. The concept is to start from where you are and that you always have this day to start from. This way you can always be successful, because there is only today.

    Andee is not only a good coach, she has also become a dear friend. The one you can count on, the one that is brutally honest but so loving and giving as well.. To conclude this: Andee is definitely someone I recommend! She is a jewel 💎 and I am glad that I was able to work with her. And to be honest, I will probably will work with her again!! “

  • Anna V.

    Anna V.

    ONE-ON-ONE CLIENT

    “ I had written off hiring a coach for a wide variety of reasons but per usual the universe normally challenges your most rigid statements and Andee came into my world at the right time. She helped me get out of my own way and our 6 months together was wonderfully worthwhile. She challenged me constantly, just by asking me to re-evaluate my words and actions. To say that myself and my life has greatly improved after working with her feels like a huge understatement. I learned a lot from her and a lot about myself and I'm so so grateful to know her.“

  • Jill A.

    DAY 1. MEMBER

    “ Working with Andee as part of the Day1 Experience has CHANGED MY LIFE. I don't use those words flippantly. In the year that I was part of Andee's Day1 Experience, I went from an overwhelmed entrepreneur to an empowered employeepreneur (perfect 'job' AND the best parts of my business). I have become more authentic in every area of my life which has deepened my trust in and relationship with myself. (There will always be work to do, but the progress I've made - WOW!)

    The way Andee coaches kept me from avoiding all the ways I'd kept myself stuck; she stood with me as I found the courage to open my eyes to myself and dared to take ownership of my decisions, energy and power. I owe her so much and will forever be grateful to have found her.“

  • Olivia C.

    DAY 1. MEMBER/ONE-ON-ONE CLIENT

    “ Where do I begin? Andee quite simply changed my life. I'm not going to sit here now and tell you I have no issues and I am a flawless perfectly adjusted human being, that would be misleading. What I can tell you is that I now have the tools to make it through anything and come out of any situation having learned from it. Before I started working with Andee I always wondered why things were happening to me, now I know they're happening for me. I have struggled with my weight since I was a child and through my work with Andee I have found intuitive eating, a love for moving my body, and I finally stepped on a scale without being depressed for a Month. In fact, the number didn't even phase me. What really impressed me was when our time working 1:1 naturally came to an end. I had started to feel like I may be able to go it alone and to my surprise she brought it up first. I always knew she had my best interest at heart but that really solidified it. Someone less invested in my growth could have encouraged me to keep going just so they could continue to make money off of me. Not Andee. If you have ever been on the fence about coaching, you're safe here and I really encourage you to give Andee a try.“

  • Kurt D.

    ONE-ON-ONE CLIENT

    “ “After many tears, laughter, gasps of incredulity, and a metric F*ck-ton of curse words, I find myself realizing that it was the best investment I’ve made in myself.

    Working with Andee was... work. She asked a lot but met that ask back with intensity that matched my own desire to grow, in many situations she raised the stakes and pushed on my beliefs. She challenged me and celebrated my victories. I have tools to match my growth, resources to grow past our work, and a connection with a truly wonderful person for more than just the work that was done for me. Honestly, the best advice I can give to anyone considering working with Andee is to look just look at her content and be prepared for a few honest expletives.“

  • Cristina L.

    ONE-ON-ONE CLIENT

    “I sought Andee out in need of some understanding about past trauma. I was in a bad mental state and was hoping she could help me. I also wanted help with my artwork. As an artist, I felt artistically stuck and afraid as if I was holding back. Andee has been one of the most encouraging and enlightening people I have come across. She has really made me understand myself, my triggers and how to be ok with life around me. In these few short months of working with her I have learned so much about myself that I did not know. This has helped me not only in my artwork but in my relationships with those around me. There is a huge focus of the self and the healing process. I find it so rewarding to keep learning and empowering myself and feel so grateful to have her as my cheerleader.“

  • Erin W.

    DAY 1. MEMBER/ONE-ON-ONE CLIENT

    “ “What Andee does is amazing and transformative! Truly!!

    During the Zooms Andee’s fabulousness comes through; she’s genuine, sincere and an incredible listener who’s so easy to talk to and open up to. And there’s no judgement since she’s conquered her own demons and is sincerely motivated to help others do the same - I know she just truly wants to help people “get the fuck off their shit”.“

  • Megan M.

    DAY 1. MEMBER

    “Whatever I didn’t learn from Andee while coaching with her, I continue to learn every day just by being her friend. Andee’s cool and collected eta of speaking brings a perfect blend of discipline and empathy, logic and warmth. I‘ve received guidance from her in the realms of fitness, body image, mental health, motivation, and positive thinking and I’m glad to now hear her voice in my head often, gently reminding me of my power. I would recommend pretty much anyone talk to Andee, about pretty much anything. :)“

  • Lori W.

    DAY 1. MEMBER

    “ Day 1 has been a game changer for me. Through weekly coaching calls and opportunities to interact daily, Andee has created a community of supportive, empowering woman. If you’re ready for a fresh new perspective, there’s no place like Day 1!“

  • Vikki B.

    DAY 1. MEMBER

    “ Working with Andee for almost a year as a coach/mentor was the best decision I’ve made in decades. Her style is very straight forward, honest and she pulls no punches. It’s one of her many strengths. She has a significant depth of knowledge on what makes us human. She is one of my favorite people of all time. I see her as a coach and touchstone for a mighty long time.“

  • MarySue T.

    DAY 1. MEMBER

    “There is no humanly way to describe Day 1 - you have to experience it on your own terms - there is something so accepting about these ‘pillowfort’ princesses / badass empresses that defies explanation. Here is a place to feel no fear of rejection or judgement - ever; to just fall in and participate or vegetate - always; and to just be - totally aligned with the group at all times - whenever! Can’t beat it - give yourself a chance. You’ll see❣️ “

  • Shana S.

    DAY 1. MEMBER

    “ Day One is comprised of some of the most encouraging, supportive and inspirational women I’ve met. As we’re all cheering for each other, we’re also taking deep dives into ourselves in order to become the best version of ourselves. I’m so happy I found this group!“

  • Tabitha M.

    DAY 1. MEMBER

    “"Day1 has changed my life in ways I couldn’t have anticipated. I joined at a time when I was feeling “stuck” in many areas of my life. I had suffered from perfectionism, all-or-nothing thinking, and analysis paralysis for as long as I could remember. I used to base my worth on my level of productivity. And I spent YEARS trying to figure out what was wrong with me. Why can’t I just make myself do the things I want to do?!

    Day1 has helped me discover that there is NOTHING wrong with me, nothing to fix. Through the course I have learned to examine my subconscious programming and identify limiting beliefs. Things that were working against my efforts in the past to get unstuck.​

    The concepts are simple, but HARD and uncomfortable to implement. But they’re challenging in the best ways possible.

    For the first time in my life, I’m living in the now. I’m showing up for myself daily, imperfectly. And while there is still plenty of work to do, I have no doubt in my ability to create whatever life I want."

  • Cindy C.

    Cindy C.

    DAY 1. MEMBER/ONE-ON-ONE CLIENT

    “This was such a great experience! Working with Andee has been a steady progression of growth for me and has allowed me to explore ideas and experiences that were new and previously off limits to me (at least in my understanding they were). I have grown and stretched. This is one of the few programs in which I have participated that I feel I have stayed interested in and that I have progressed continually for the duration of the program.”

Here’s how it works…

First, you’ll fill out the application below. It’s short.

There are two lines you need to know to get your transformation started:

  1. You can’t solve problems with the same thinking that created them.

  2. Nothing changes if nothing changes.

I say this at this point because you will, 100%, without a doubt, have ridiculous resistance to filling out what I believe to be the shortest application in the history of applications.

Trust me when I say this is unnecessary. I’m the chillest human being alive. You likely operate from the same basic set of rules as all other human beings.

Any emotions of perceived guilt, shame, and “not-enoughness,” are negotiable.

When you fill out the application, you’ll hear from me within 24-72 hours. We’ll chat via email and if the fit seems good, we’ll talk about our next steps.

I work with new clients for three or six months. If you can’t commit to that time frame, you need not apply. Returning clients can reach out via email to discuss options.

In the next section, type your answers to the questions and click the SUBMIT button. Easy peez.

Note** Due to increased cyber security risks, please note that I do not sell any coaching services without first having a face-to-face conversation.

Present Moment Coaching Application

Please use the form to inquire about One-On-One Coaching

I’ll reach out to you via the email address you provide and we’ll discuss the next steps.

Typically, the first step is a simple email exchange.

If I think we are a good fit, we then will move forward with the next steps.

I look forward to meeting you soon!

Transformational Mindset Coaching has changed my life, and it’s a gift I love to share with others.

There’s nothing more powerful than knowing that yes, actually, you can exist differently than you always have.

Learning to operate my own mind has helped me do everything from lose over 50 pounds, to quit smoking, stop drinking, start running marathons, and quit my job to start my own business.

Before that, I was stuck for years on “the rollercoaster” I now so actively rebel against.

Give yourself the gift of a conversation. Your brain might have you resisting it with a narrative “I don’t need that,” but I promise you cannot solve problems with the same thinking that created them.

Like the famous Apple slogan from the late 90s: Think Different.